CosmosDirekt wanted to make it easier for customers with reading difficulties to read and understand their materials. “We loved the font and the story behind it all. Insurance language is hard enough to understand. We’re trying to make it all as simple and accessible as possible,” said Jeromy Lohmann, Head of Marketing and Sales at CosmosDirekt.
However, there was a problem. Lexend was only available as a single weight, Regular 400. CosmosDirekt needed more font weights for its documents, websites, and marketing materials.
CosmosDirekt partnered with Google Fonts to commission Font Bureau and Superunion to expand Lexend from one to nine weights for the insurer to use in its products and for Google Fonts to offer for anyone to use without charge. The new weights (Thin, Extra Light, Light, Medium, SemiBold, Bold, ExtraBold, and Black) were published on Google Fonts in April 2021.
Since January 2022, CosmosDirekt has been using Lexend online in their website, app, forms, and advertising. The company is going to roll out Lexend in all future communication materials. “Overall our customers are extremely impressed with our new rebranding,” said Lohmann.
